services 

estudiodemercado

Market REasearch 

This is the most complete service, which includes a comprehensive report with detailed information regarding the opportunities and status of the Mexican market.  

  • Country Economic Overview (general economic situation of Mexico such as: demographic, inflation, GDP, exchange rate, income per- capital, free trade agreements, current and forecast economic situation, etc.)  
  • Market Outlook (information based on the product or service that the client wants to establish in Mexico. It contains import figures, a summary of the history, presence and future of the market and a list of local actors)  
  • Competitive Situation,  
  • Trade Analysis,  
  • Qualified Contacts, 
  • SWOT Analysis (strengths, weaknesses, opportunities and threats) to determine which will be the best entry strategy for the product(s)/service(s) and, 
  • Recommendations.  

EXPORT COUNSELING

GBP Mexico evaluates the export potential of products and services. We provide companies a report with our insight of their market potential; in case it is needed, assistance to fulfill all the requirements and we also provide assessment for marketability of the products in order to assure success in the Mexican market.

MARKET ENTRY STRATEGY

GBP Mexico works closely with the customers evaluating the export potential of a wide variety of products and services, as well as their potential in the market. In case it is needed, we provide them assessment to fulfill all the needed requirements to be ready, and marketability of its products in order to assure success in Mexico.

MARKET MONITORING

We are constantly monitoring business opportunities for our customers, through our consolidated network with associations and chambers and government entities. We also help our clients to keep communication with potential partners and/or business associates in the country through customized assistance.

QUALIFIED REPRESENTATIVE /DISTRIBUTOR/END USER SEARCHES

This is the most important and cost effective way to have presence and to position a product or service in the Mexican market.

  • Brief market overview
  • Pre-qualified list of contacts according to the customer needs, with detail profiles, comments of the companies, detail contact information and recommendations with further steps in accordance to the feedback obtained by Mexican counterparts.

We will assist the company to secure the communication with its business counterpart. This will be done by the client directly or with periodical follow up done by GBP Mexico.

B2B MATCHMAKING PREPARATION 

After elaborating a pre-qualified list of contacts according to the customers needs, we set up appointments with potential distributors, agents or end users.

We share information to both companies to assure success during the meetings. Our staff may assist you during those meetings.

COMPANY VISIT PROGRAM

We have a wide experience preparing Individual Business Agendas, we will provide the following:

  • Brief Market Overview
  • Prequalification of potential contacts
  • Appointments schedules
  • Personalized assistance
  • Promotion of their products in Mexico
  • Logistic arrengements:
  • Hotel Reservations and
  • Transportation

The Trade Specialist will travel with our client to help in the following:

  • Logistics
  • Language Assistance through negotiations,
  • Business practices recommendations and,
  • Cultural Insight

VIRTUAL B2B MEETINGS

For having success or do new business is not mandatory to travel, we can arrange virtual meetings with potential distributors, agents, end users, chambers among others

TRADE MISSIONS

GBP Mexico has assisted and coordinated the participation of many clients in several Trade Missions from different countries such as United States, Germany, India, North Ireland, among others.

To make our client´s business trip the most productive and successful we offer the following:

  • One on one appointments
  • On site planning
  • Budgeting
  • Logistics
  • Support with language barrier
  • Business culture insight
  • Overall personal attention of our staff

A foreign company will receive prior to its visit a brief market screening of their industry in order to evaluate the feasibility of the project and a prequalification of potential contacts.

VIRTUAL TRADE MISSIONS

Due to Covid19, the world changed facing international travel restrictions, the way of doing business has been modified, events were cancelled, among others.

In GBP Mexico we see the opportunity to keep assisting companies using digital approach, that is the key to get people to virtually meet, reach new possible partners and continue to explore new markets, sell and grow.

GBP Mexico offers the option of virtual trade missions and virtual meetings to our customers in order for them to get to know Mexican counterparts and build a strong relationship.

We believe this will be the new trend of doing business internationally, and we are now prepared to provide this service with access to a robust platform and following our standards of match making.

Virtual Trade Missions offer

  • One on one virtual appointments
  • Support with language barrier
  • Business culture insight and
  • Overall personal attention

The foreign company will receive prior to the virtual meetings:

  • A Brief market screening of their industry in order to evaluate the feasibility of the project
  • A prequalification of potential contacts

We will assure that companies continue to benefit from virtual trade missions even without travelling.

TRADE SHOW ASSISTANCE

GBP Mexico has many years of experience coordinating our client´s participation in Trade Shows.

The foreign company will receive prior its visit:

  • Brief market screening
  • Prequalification of potential contacts

Our value added services include:

  • Setting appointments (Matchmaking) with potential distributors, agents or end users before, during, or after the trade show
  • On site planning
  • Budgeting
  • Logistics
  • Support with language barrier
  • Business culture insight
  • Overall personal attention of our staff.

Our firm will take care of all the logistical issues related to a fair:

  • Exhibition space
  • Supervisión de Layout and design
  • Pre-event publicity
  • Meeeting itineraries
  • Information on exhibitors
  • Event evaluation
  • Interpreters
  • Receptions
  • Dinners, etc.

PRICING AND COMPETITIVE ANALYSIS

Provides information on a specific product’s position in the market in relations to its competitors, in order to evaluate if the customer has attractive prices for the Mexican market and provide recommendations to reach a competitive position.

Information delivered contains:

  • Product in-country condition in terms of price and quality,
  • Comparison with other brands (foreign and national),
  • Retail prices,
  • Post sales servicing requirements and availability,
  • Consideration of factors affecting the product competitiveness:
    • Introduction barriers
    • Long distribution channels
    • Governmental regulations
    • Environmental requirements
    • Competitive advantages
    • Local competitors
    • Logistics used for shipping and storage

We work with a Law Firm to provide international counseling in all areas of business, such as:

  • Classification of the Product (Harmonized Code)
  • Official Norms
  • Certificates
  • Export Regulation
  • Licensing
  • Partnerships
  • Distribution Agreements
  • General Corporate and Transactional Practice
  • Foreign Investments
  • Joint Ventures
  • Local Representative Agreements
  • Taxation
  • Sales Representative Agreements
  • Transfer of Technology
  • Commercial Contracts
  • Merges and Acquisitions
  • Finance and Secured Transactions
  • In-Bond and Import/Export Programs
  • Customs and Foreign Trade
  • Franchising
  • Labor and Tax Policies
  • Among others

MARKETING PROGRAMS FOR MEXICO

The Marketing programs design by GBP Mexico include:

  • Commercialization channels: Based on the customers' target market, we will suggest the best commercialization option for the company.
  • Placement of the product: A conjunction of activities will be suggested:
    • Trade Events: Our firm will provide detailed information about a specific trade event or show that may be useful for the company to promote.
    • Media Suggestions: We will detect the magazines, newspapers, specialized directories, and e-media resources.
    • Key Contacts: We will provide information on Associations, Chambers of commerce, or government institutions.

TRANSLATIONS AND INTERPRETATIONS

In order to assure the success is always important to have marketing material in Spanish not only for promotional purposes but also to demonstrate the genuine interest in pursuing the market. GBP Mexico helps companies to design and translate marketing material related to their products and/or services. We also join the B2B and group meetings to assure that language is not a problema for doing business. We help with any kind of interpretation that our clients need: meetings, webinars, roundtables, etc.

ONGOING ASSISTANCE

We provide ongoing assistance to our customers, we help our clients to keep communication with potential partners and/or business associates in Mexico. We provide new business opportunities, information about important events or trade shows, among others.

WEBINARS

We host online events allowing participants from different locations or industrial sectors to discuss about the market, learn about specific products or services, among others.

Through our wide network we can invite Specialists in different topics, markets and industries.

VIRTUAL BUSINESS ROUNDTABLES

We organize online sessions to share knowledge, experience, market insights of a specific topic. The virtual roundtables enable participants to network, learn and benefit from the shared information.

FDI PROMOTION

GBP Mexico has been promoting Mexican foreign investment to the United States, since 2012 recruiting potential investors and positioning the American States that we represent in the potential investors mind. GBP Mexico has been in contact with different organizations and individuals that are involved in business development; market access and assisting companies invest and/or expand operations. Mayor part of Mexican companies interested in expanding operations to the United States are interested as well, in opening distribution centers, sales representation offices, joint ventures, or acquiring companies that require financial support . We have also built strong ties with consultancy firms in order to assist their clients that wish to expand to the U.S.A.

PROMOTION TRIPS

We can organize individual or group trips with the aim of promoting foreign direct investment to different destinations.

To make our client´s business trip the most productive and successful we offer the following:

  • On site planning
  • Budgeting
  • Logistics
  • Support with language barrier
  • Business culture insight
  • Overall personal attention of our staff

VIRTUAL PROMOTION MEETINGS

GBP Mexico offers the option of virtual FDI promotion and meetings our customers in order for them to get to know US counterparts and build a strong relationship.

Virtual Promotion Meetings offers:

  • One on one virtual appointments
  • Support with language barrier
  • Business culture insight
  • Overall personal attention

ROUND BUSINESS TABLES

GBP Mexico will screen the companies with a real interest in establishing an operation in the US and will identify the best industry sector in the way to participate in the round table event.

Each round table will have the following format:

  1. Companies introduction and main question
  2. Country/State presentation
  3. Industrial sector presentation
  4. Why is it a good option to invest
  5. Open Discussion
  6. Q&A
  7. Networking

VIRTUAL BUSINESS ROUNDTABLES

We organize online sessions to share knowledge, experience, market insights, among others. The virtual roundtables enable participants to network, learn and benefit from the shared information.

Each round table will have the following format:

  1. Market analysis and research
  2. SWOT analysis
  3. Competitive landscape
  4. Marketing and advertising strategy
  5. Financial projections
  6. Operations and logistics plan

SOURCING SERVICES

Our firm can provide assistance in searching for qualified Mexican suppliers to fulfill your supply chain requirements.

SALES REPRESENTATIVE SERVICES

We offer this service to companies interested in having a smooth entry to the market, positioning and selling their products with low risk and no liabilities.

Because GBP-Mexico has the knowledge of the markets, it is easy for us to establish products or services successfully in Mexico and Latin America thanks to our international network.

Global Business Partners-Mexico has been representing producers in different industry sectors such as consumer goods, armor products, IT, etc.

HAND BY HAND TEMPORARY SERVICE

GBP offers as a support to companies due to the COVID-19 crisis Hand by Hand Service, a Temporary Sales Representative Service that includes:

  • Designation of a Trade Specialist as Sales Representative in Mexico
  • Following up with leads during negotiations on behalf of the Mexican company
  • Leads prospection based on client guidelines
  • Introduction of customer services/products and competitive advantages to potential leads
  • Development of relationships with Mexican counterparts and providing timely responses and information when requested
  • Scheduling of virtual meetings on behalf of the customer
  • Translation of marketing materials (up to 5 pages)
  • Conjunction sales calls/virtual meetings with company representatives
  • Business culture insight and how to follow up with Mexican counterparts
  • Assistance with legal and customs frameworks
  • 5 designated hours of the Trade Specialist per week
  • Service lapse-time: 6 months